Logo for a coffee shop Bitter Drop
Amy, founder of the Bitter Drop coffee shop, a talented barista, a multiple champion of coffee festivals, asked us to develop a logo and corporate identity elements for her business. Our task was to create a light, modern style, relevant to the coffee shop, which is located in the Artplay design cluster in Moscow. On the other hand, it was necessary to emphasise unobtrusively the Armenian origins of the founder and add a feeling of warmth and comfort.
Of the options presented Amy chose the most concise and simple logo that plays with the brand’s name and coffee theme. But the unique feature of the coffee house that sets the style is now the classic Armenian carpet on the wall of the coffee house, as well as the patterns of Armenian carpets, which we placed on the cups for takeaway.